Blogging for Cash

A good rule of thumb for making money on the Internet is a simple one. "If you are required to pay money up front, it probably is a scam". This rings true 90% of the time, I'm afraid. I've read it, and I've experienced it first hand.

Urban Legend Alert! A 16 year old high school sophomore buys first car with cash earned by blogging and taking surveys. While I have not seen absolute proof of this, there may be some truth to this recently started and wildly popular urban legend...

People get paid to take surveys on the Internet, all the time. And, successfully, too. However, most of the time it's a website that offers to sell you a list that contains companies that may or may not offer surveys. The real successful survey or secret shopper companies are the free ones, inside the stores you wish to survey or shop for. Don't be shy! Just ask somebody in customer service if they have a secret shopper or survey program. If they don't, they probably have a company they outsource. They'll tell you.

Get rich quick schemes or business ideas being sold on ebay are obvious paths of destruction if you don't set them up right. Ponzi schemes are the worst. It all implodes eventually, or when the new customers stop signing up. Unfortunately, a lot of people get stripped of their bank accounts with hopes and dreams to become the next self made millionaire. Try to get it for free first, if you can. Sadly, it's the selling of the information that make all the monies at the end of the day.

HOT TIP! Self made millionaires are usually by accident. Real success comes from the next proverbial "Pet Rock" or "Slinky". Society is bored too quickly, forgets and always is ready to move on to the next "thing". Wait 30 years and it's just called "nostalgia".

There are always exceptions.

Cafepress for example, is free - but you'll earn more by paying the $6.95 fee per month while running a premium shop. Technically, it's free if you sale at least one or two items a month. The fee pays for itself if you have a markup that earns you a return on investment (ROI). CPShop isn't free, but it guarantees you better SEO if you use it creatively as I and so many other shops have done. You have to pay Adwords if you want people to click on your ads, right? The list goes on and on...

Ebay charges fees for listing auctions. Obviously, your ROI is guaranteed as well - but only if you sell your item. You could pay an extra $19.95 to run a showcased gallery auction listing, too. This guarantees you at least 1-200 extra hits by visitors.

Best Intentions

I read and skim others blogs all the time. The ones with the photos of little Lola's first birthday are adorable. Blogs have now shifted from personal to business, like MySpace kinda did. People in Hollywood now throw out a Myspace URL instead of a business card. Sometimes, the business card is the Myspace page. It's nice to see a new trend with companies or entities becoming more personable to its potential buyers and readers by starting blogs now.

One thing important that I cannot stress enough is try to make money on your blog if you can. All you cafepress storekeepers out there still using the old "?pid=3041422" tag need to update your links to Commission Junction links from Cafepress's new affiliate program. If you are signed up with CJ, please update your links so your CJ checks get bigger in the mail. Anything even related to Cafepress at all should be updated with tracking links looking something like: "http://www.kqzyfj.com/click-2387222-10462227?sid=3041422&url=http://www.cafepress.com" , like mine.

Sign up for CJ if you haven't yet. You'll need to be approved (takes 1-2 days) and then you can generate your links via Cafepress's program. Look at my link...its custom with tracking, but it trails off ending with url=http://www.cafepress.com . To promote other shopkeepers, you'd just add a "\shopname\section#" after the trailing cafepress.com.

Here's the signup page to be a publisher through CJ: https://signup.cj.com/member/brandedPublisherSignUp.do?air_refmerchantid=1585594 .


HOT TIP! As a rule of thumb, you don't want to link to other people, products, or sites unless they are going to make you money. Unless they are putting your links on their sites as well (crosslinking).... It's considered wasted ad space, or the other guy gets your hits for free. Zazzle and PrintFection, and others to date don't really have a good affiliate tracking system yet. I say yet....because it just has to change soon. My reports aren't showing up to par with my "Zazzle Star" asterick mark after every url. http://www.zazzle.com/kaptainmyke* . But, they are currently making me money, so I promote them. Cafepress earns me more money, so I devote my 90% to them as my primary distributor.

Hey, this is America. Nothing's free.

HOT TIP! It's okay to give free information, but outweigh it with the money making links. Talk about anything you like! Start plugging in Amazon Associates links to keyword text in your paragraphs, too.... It is relatively easy to create links with their automated API. Signup today! http://affiliate-program.amazon.com/gp/associates/join.

HOT TIP! Affiliate marketing is a lot like throwing out a big cast net in the Internet's creek or pond. Toss, pull, and see what you grab up when you check your reports at the end of the month. Note, I said month.

Nothing can take a full effect after a day, even 7 days. Wait at least a month before making any drastic changes. This can be applied in business, life, or website design. Sometimes, if you make too many changes at once, you really don't know what one thing made the biggest difference.

Passing on information to help others can and will reward yourself as well! - Especially in Affiliate Marketing.

Blogging is free. Sign up for free. Use the free tools in front of you. I repeat, the one thing important that I cannot stress enough is try to make money on your blog if you can. Use Ebay, Commission Junction, Amazon Associates , and anything else that is related to what you are writing or selling.

Read this article if you haven't yet - http://onemancorporation.blogspot.com/2008/07/commission-junction.html. I try to explain in detail some creative ways to market other people but you make money, too.

I just told you all this. For free.

Trends in Advertising

Ever popped in your favorite VHS tape from your movie collection at home? Sure, we all have. Then you suddenly think to yourself, "Wow! Look at those clothes and hair! What were were thinking then?" Funny, nobody thought that...at that time. Everything that is a part of our culture evolves. This especially affects business, fashion, technology, food, or any service. The world moves with waves and changes...even in advertising. Let's reflect on a brief history with a few points I'd like to bring up and cover...

War and Protest

The fifties were a nation about being patriotic, and worried of being blown to mushroom clouds. War posters and magazine ads were simple and to the point about everything. Things were just starting to get good. Aw, hell... I'm too young, I don't care to start with the fifties, sorry. Check your local library or Amazon.

Do I see a Pattern?

The sixties were their of own era. Most of the people worth talking to that were a part of the sixties do not truly remember the sixties. Advertising methods were all about distorted wavy text, peace signs and bright pretty colorful flowers. Patterns on everything was hot and very much in style then. There were patterns on dresses, wallpapers and flooring of the typical American home. Kitchen appliances were cream or white. The color television was starting to appear in certain corners of neighborhoods. Patterns were all over concert posters, festivals, books and magazines. Car magazine ads were simpler, yet effective in getting the message across while advetising their $1,800 car. There were no concerns of drugs, gas prices, or safety issues then.

Wood Panelling

Then, the seventies came rockin' in. This era was more about clearing the fog of the sixties. Really cool things starting happening then. Color TV was more popular and affordable, music was thriving, people were getting treated with a little more equality. Everything was bright, colorful, and very much in your face. Patterns evolved more into floral patterns. Wood panelling came around and soon everything was wood panelled. Walls, furniture, home electronics, TV sets, even cars - were wood panel. Kitchen appliances were now yellow, and pastels were huge. Again, car magazine ads were simpler. Cigarette and liquor magazine ads were a huge business, mostly consisting of the rugged rocky mountain cowboy man or a contemporary casual business man/woman. In my opinion, the seventies were bland when it came to advertising or reaching out to a target audience.

Silver and Black

The eighties were a fast paced businessman's world. Computers and technology started to appear in the home. Everything was digitized, electronic, or techno-esque to look more "state of the art" and advanced. Wood paneling was now being mixed with black. Kitchen appliances were white or black. People were trying new things, new companies were developing, everyone was trying to catch up to each other. Beepers and cell phones appeared and put us all closer together, yet so far away. Sony and Nintendo came around the block soon afterwards. This started keeping rich eighties kids indoors more often, and paler. Coke ad campaigns and Max Headroom will sadly be missed by some of us. Only hackers like Matthew Broderick were using The Internets at this time, so online advertising wasn't ready yet. IBM and the PC was leaping ahead of a little guy named Apple, who didn't advertise enough in the eighties. As a farewell to advertising a failed spokesperson, Jack in the Box blew up Jack.

We don't even know

Somebody decided that we should just take the last 30 years and mix it all up in a big jumbo bag of culture vomit... and so the nineties were born. The nineties were a period of people trying to
figure out their own unique thing. Company mergers were splitting up from the eighties due to the economy frowning upon monopolies in business. Cell phone companies were born left and right. The advertising methods sometimes attacked each others technologies, plans, and coverage areas. A new form of advertising in the early nineties was realistic computer generated bus wrapping ads. Crystal Pepsi was the first wrapped ad around a bus. The Internet really took off in the late 90s and changed the world in a way we'd never seen before. In 1995, Ebay was born and changed the way we sold anything on the Internet, even to this day... Napster is born out of a Boston University by Shawn Fanning. A world of peer-to-peer file sharing explodes, with advertising and banners from within the "free" services running like a virus across the world's web.

I still miss Pee Wee's Playhouse and Crystal Pepsi. Anybody in the computer industry was cashing in on "Y2K Proofing" of your American Home PC. In a pre-Geek Squad era, the little man was making more money than the yet to be invented corporate computer fixer upper giant...

Old is New

The millenium was all about us shutting off or blowing up because of that Y2K thing going around. Nothing happened, so instead we had to make up for the anticipated investments of our society. Things started getting expensive and overpriced from here on out. People no longer paid $40 to install a CDROM in their computer. They'd rather go to the corporate computer store giant and pay $200.

In other news, one word: Enron.

Vince McMahon starts the XFL to reinvent the NFL and we all try to forget, including him. The XFL was a professional American football league that played for one season in 2001. The league was founded by Vince McMahon, better known as the owner of the World Wrestling Federation (now World Wrestling Entertainment). The XFL was intended to be a major professional sports league complement to the offseason of the NFL, but failed to find an audience and folded after its first season. This is another example of a great promoter and producer, but lack of need or want to reinvent the wheel.

The Here and Now

Today, everything is all about reflecting on the past. Advertising has evolved into everything we do or say. Everything is all about vintage, old, worn down, or roughed up. Car manufacturers billboard ads have taken the eighties road, reverting back to simplicity with bright colors and stripes to get your attention while you drive your $2,500 car. Car magazine ads took a 180 degree turn instead and used computers to show all the pretty gadgets and gizmos under and inside the cars they sell for $50,000. Companies once again started merging again and beating out the little guy. AT&T, Barnes & Noble, Geek Squad, Starbucks, Dell, and other large conglomerants once again dominate the consumer markets. I guess they didn't pay attention to the eighties as much for that one. Jack in the Box brings back Jack, and is successful. Apple reinvents the computer, the walkman, and the phone - all in one decade. We'll see if history repeats itself as it always does. Again.

Vince McMahon buys every wrestling entity and becomes one big wrestling conglomerate. Probably one of the best promoters and film producers to date, whether you love or hate wrestling, Vincent Kennedy McMahon does his job and does it well. This man makes millions,
even billions selling hot WWE merchandise related to DVDs, toys, clothing, and tickets to sold out shows worldwide.

Video games and gaming brought new life into advertising again. Coca-Cola and online gambling giant Bodog ran ads that were appearing within video games such as Grand Theft Auto series
and more. In the future, look forward to real-time, rotating ads in games that future gamers will play. Google's next ad frontier may be inside videogames at the Wall Street Journal shows reports that Google is in talks with Adscape Media.

Napster came back, this time legal, legit, and 100% free from scandal...with a 7 day trial for unlimited downloading. (Which is a great service, by the way.) Competitors such as Limewire catch on and do the same thing, with advertisements built in. However, many users still opted to use their old free downloaded and out of date executable...still downloading illegally for free all day and all night. Just be sure to not upgrade, and log off when you're done, right?

"The world's an imperfect place. Screws fall out all the time..."

-Judd Nelson, The Breakfast Club

Please enter your account number, again.

The world is getting too fast now. We need to slow down. Databases are running together. My father and I have the same first name, but not middle name. I am not a junior. However, sometimes our credit and bill collector calls seem to run together. This is good for one of us, and bad for the other. That's just an immediate example how our society is getting lost with one another. You call customer support, but most likely you're going to talk to somebody overseas. Hey I'm not knocking anybody oversears, they need a job and to have to work, too.

One thing now that's important is "100% customer satisfaction" and a human responding to an email or telephone call. When you campaign or advertise, try to throw in somehow that you are
still around for them when they need it. Many people still think it's important to support customer support. I'd rather help out a local businessman than an corporate giant, or an outsourced company, wouldn't you? You'd rather get hired by an employer than a temp agency recruiter, right? Anybody looking for a job in 2008 knows this problem. You fill out a million forms with your past employment history, sign up with hundreds of recruiter agencies, when really it'd be much simpler to just email the damn resume straight to the employer. Suddenly, your SPAM folder just exploded into your inbox. Better get Panda Antivirus and Security or AVG Free Edition... Crap.

What does all this mean?

You have to pay attention, everywhere. Look around you when you leave the house. Look at colors, shadows, styles. What is going on behind the ad you are studying? Billboards, bus ads, magazine ads, taxi cab ads, web site ads...they all start to run togther now, don't they? Everything looks old, vintage, and "stylish". Even television and commercials are doing the "film scratch" technique, to give a vintage feel to film. This was borrowed from genius filmmakers who in the past five to ten years have pioneered that in their horror films.

Sometimes, being original and looking to the past can propel you forward into a very successful marketing and advertising campaign. Just remember, sometimes it works, and sometimes it doesn't. YouTube, Adwords, and MySpace have been used as very succesful marketing vehicles for the creative artistic individual. If you sell tee shirts, are a musician, an ebook writer, or anything related to a creative side - you might want to revisit these avenues for you and your business.

Pick your favorite colors, and pick a time period. Theme it the way you like, but stay simple. Rough it up a little, and remind people that you are there for them 100%. Now go to it, get out there and advertise! Here's some advertising books for you to check out and read over. You have many more options to choose from in this day and age than our past competitors ever
could or would have.

KISS

Keep It Simple Stupid

Knowledge is Power

If you do a Ebay search for the word, "ebook", there are over 3000 results at any given moment. Information being sold. It's taken me some years and downloads to realize something: the information you obtain is only what you make of it.

It's exactly like the lyrics from "Sunscreen Song" by Baz Lurhman :

"Be careful whose advice you buy, but be patient with those who supply it. Advice is a form of nostalgia, dispensing it is a way of fishing the past from the disposal, wiping it off, painting over the ugly parts and recycling it for more than its worth."

You can download and purchase all the ebooks in the world, but 2 facts remain for anybody:

#1. Your results may vary, and #2. You get what you put into it. You have to work hard, show determination, and don't give up. If you don't know something, learn it. Try to get it for free, first.

The real profits sadly come from the authors of the ebooks. You can try all the methods you can from the information inside of it, but the real money maker is passing that information on to others. Inside any ebook you read in Adobe Acrobat Reader contains underlined clickable links for you to signup on. That link, in turn, contains their affiliate tracking I.D.s. If you sign up or buy that product the information is indicating, guess what? - The author just made a commission, sale, lead, or profit...from your click.

If you have information, and others can/would think it to be valuable, you must market it and tell others about it. You must write your own ebook! Slip in all those links and underlined
words. Do anything to advertise and market it. Hypnotize people into buying it or reading it! Get it out there!

Remember, even if your E-book gets downloaded illegally, given to friends and family for free, or passed on to others via email....you're still making money off the amount of residual income being made from the links and tracking IDs embedded from within the ebook as others read and click.

Knowledge is power.