The Potential of Cafepress and You

Know Your Competitors

McDonald's watches over Burger King, Jack in the Box, and Wendy's, right? The shops that I have my eyes on have been CultClassicTs, FlippinSweetGear, BurnTees, Detour Designables, Media Tees, Shirtees.Net, SpeakUp Designs , Barry's World, KA Designs, and ShirtVille. I'm sure these guys make a decent earning per month. I have no idea, but Juan can't help but assume.

Earning at Cafepress

During spring and middle of summer, i.e., slow season, I sell anywhere from 10-15 products per day at Cafepress. During Christmas season last year, there were periods where I sold over 65 t-shirts a day at Cafepress. Christmas makes 65% of my entire year's sales, it's funny... When I do payroll in March each year for myself from my corporation, it's amazing to see a year to date (YTD) earnings over $20-25k. Little do most know after that, the sales slow down - so your adjusted year to date (YTD) income is slanted.

The Flow of Cafepress products

A luxury item such as t-shirts aren't as important suddenly after college tuition fees, groceries and GA$... How about the maxed out credit card bills from Christmas? Sales pick up of course, during the tax refund season of May-June...For only those 2 months. School's out for summer, people are at the beach and tanning, not in front of a computer. Sales pick up again before school, usually good around August and start of September. This applies to most products that aren't a necessity in life. Sure, clothing is a necessity, but marked-up clothing with custom graphics aren't.

The rude/crude/violent themed t-shirts and products won't and don't sell as much, because their products are banned from little Johnny's elementary school. Capeshe?

$50k in net commission sales at Cafepress is a long reach, but I won't say it's impossible. Remember, what matters most of any business is the bottom line. It's not just Cafepress that gives me a check. You have to use everything together, as one happy family. Amazon , Adbrite , Paypal, Ebay , Ebay Partner Network , Cafepress, Commission Junction , ClickBank, PrintFection , Zazzle ..... bottom line figures can reach you to whatever limit you set as your projected goal. You, as a business man should make and set goals for you to follow. It's the best way to get to them....I'll have articles about all of those topics. Soon... I'm just a one man corporation, remember? ;-)

It costs money to make money.

If you spend $900 a month on Google Adwords, and it returns you an extra $2,000 in net sales, that's worth it, right? Google Adwords can make fortunes or destroy them. I personally lost $350 in one day for poor Google Adwords keywords and budget settings 'ala Commission Junction links. Be careful with your keywords. Very careful...

TIP! What also matters, especially for luxury items, you need to set ad scheduling Monday-Friday, 8am to 11pm so you don't waste money. Go looser on the weekends, or preferably, not at all, since people are out and about shopping or whatnot. When you're working from home, the world's quieter and different Monday through Friday. This is because everyone's at college or
work...most likely, on a computer.

TIP! Don't max out the Google Adwords during the slow seasons of luxury items for sale on the Internet. You can't polish a terd. If people aren't buying, damnit, they're not going to buy, okay? It's not your fault, it's George Bush and the economy's fault. Use your guns during Christmas. Consider it your bonus for the year from Santa Claus.

Never kiss and tell.

I've been asked numerous times how much I make each month. Have you ever asked a woman how much she weighs? You'll get the same reply from several businessmen.

A prude and polite businessman does not disclose figures if he doesn't have to. You typically don't want to disclose your sales figures to competitors. This is because it's already on public display how your competitor markets him or herself. By checking up on your competition, you have an idea of what they make by doing what they do. Corporations are private companies, and do not have to disclose gross sales or figures. If a company is public, and trading on the open market, they are required by law to release such accounting and paperwork to the general public record.

That and, the entire focus on this blog is to teach you to reach your arms out farther and dig deeper into the Internet's coinpurse. Using everything together gives you a bottom line figure that reaches closer to the projected sales goal you set.

I really feel confident these tips and tricks that I will be covering over the next few months (as we gear into Christmas soon) are going to help a lot of others out. The advice I give doesn't just apply to Cafepress. You can use these tactics for anything related to selling products online that aren't a necessity, like toilet paper or gasoline. You have to work harder to sell products people don't need.